#6 The 8th Grade Reading Level / EASL

A brilliant engineer and communicator taught me about writing to the 8th grade reading level.  

A podcast rabbit-hole that I travel to is “The Learning Leader” hosted by Ryan Hawk.  Ryan advocates that learning to write is a good way to learn to think.  (See Blog #5 If you Write It:  Learning the Way of the Carney)

One takeaway is to write as though you were writing to a person sitting across from you.

Connecting those dots:  Because I’m an advocate of the 8th grade reading level, I must think you are dumb, kind of slow, right? Eighth grade reading level shouldn’t apply to high end leadership and quality coaching and teaching, right?  What must I think of you?  Sharp as a bag of hammers, am I right?  Nope. 

Here’s what I think:

  • You are busy and don’t have patience for high art (in this context anyway).
  • You have distractions that may break your flow
  • You MAY be operating in English as your second language (EASL).  My mentor (Clark) had the benefit of a wife who was a language teacher and appreciated writing to an audience who may be operating in a second language.
  • You need to read, understand and act on what you have read, and if I’m serious about my message, it had better be easy to follow and easy for you to act upon.

Did you Know: 

In MS Word you can check the Flesch-Kincaid Grade Level of your document?  There’s another measure called the Gunning Fog Index which does the same thing, checks your writing for complexity and projects into a ‘grade level’ for readers.    Gunning Fog Index (gunning-fog-index.com)

What brought this to mind? 

I’m reading some great books about the Toyota Production System (TPS).  I started in November with Toyota Kata by Mike Rother, which is written directly, simply and with a cadence that sounded like it was translated from the Japanese.  It was not.  I then read Toyota Production System by Taiichi Ohno, written with short declarative sentences and punctuated with Socratic questions that were then answered in the next line or paragraph. 

It was reminiscent of Tatsuhiko Yoshimura’s writings that were translated for us at GM.  Yoshimura san’s technical assistants were born in Japan, educated both there and in the US and translated in the style that I’m reading from Mr. Rother and from the Ohno book.  One of my Audible books is The Book of Five Rings (Musashi) which is again, a translation from Japanese.  The cadence is there too.  I even looked up Iambic Pentameter, which this is not.  Maybe it’s lean octameter? 

Technical Writing / Writing for Instruction:

In teams I was in and teams that I led; we wrote many technical documents like:

Specifications

  • What should the product be and what should the product do?

Procedures

  • How do you perform a task?  Procedures are written to a standard format and flow for the purpose of communicating to labs, suppliers, technicians, other engineers.

Reports

  • Results of evaluations (which were hopefully performed to a procedure or according to a specification) are documented in ‘Evaluation Reports’

Service Bulletins

  • Written to a fixed and familiar outline using the minimum of conditional words and maximizing the use objective descriptions.  Note:  The service bulletin form and guidance are a good way to communicate problems and solutions using an outline or form of CONDITION / CAUSE / CORRECTION.

Experiences:

My first big publication (after the bachelor’s thesis) was as a collaborator on an SAE paper.  I wrote the first draft and outline, pretty close to a service bulletin style, simple, declarative.  My co-authors tore it up, made hash of it (in my opinion).  Not ‘professional’ enough.  By the time it was ready for press, it had lots of big words and high sounding third person assertions.  (SAE 861029, Integrated Vehicle Systems Diagnostics – Powertrain & Chassis (Co-Author presented to IEEE / SAE Convergence))

My career from 1984 through about 1991 was as a technical writer in the Cadillac service community.  Back to condition / cause / correction, simple declarative, unambiguous (don’t say fully driven / seated and not stripped, instead say, finger start then torque to 7 Nm)

My latest adventure has been as an expert witness / consulting engineer for law firm.  I wrote a report for said adventure and the first draft was a failure.  I needed to be more lawyerly.   After iteration, the result is Grade 15 reading level, 25 words in a sentence.   Not very Zen or quality like.  Very legalistic. 

One of my favorite comedians (the great and powerful Doug Stanhope) teaches us (in his own way) about using big words to show off.  Doug is known to respond to a haughty statement full of 10-dollar words with “What, have you been reading smart-F$%* magazine again?”  His way of correcting an annoying behavior is with sarcasm and shaming.  That’s how I grew up, so I understand it.  Don’t make it a go-to.  It isn’t endearing and only pays off for crowd work comedians. 

Anyway, here is the reading index for this piece: 7.7 GRADE LEVEL! 

  • Wheel / Snipe and Celly!  I made it look easy.

PS: 

I did have to look up Iambic Pentameter.  Is that what quality book cadence is?  Nope. 

Iambic Pentameter is from poetry, the pentameter (Penta meter) is five beats (they call it five ‘feet’).  The iamb is a two-syllable word, with second syllable stressed.  The Wiki example is “Two Households, Both Alike In Dignity”.  I reckon there are five beats there and 2 of the 5 are two syllables.  I’m not feeling the second syllable stressed gimmick.  I give up.

#5 If you Write it…. Learning from the way of the Carney

The Podcast “The Learning Leader” is an acquired taste.  I listen to some, skip some…

Host Ryan Hawk has some killer guests.  Maybe he spends too much time selling his stuff / not enough time curating?  Anyway: I accidently listened to this one with David Perell which is near and dear to me because,

  1. Early this year, I committed to writing down some of the voices that I hear and take to heart, and,
  2. I have failed at doing so for months.  That’s why this episode gave my discipline monitor a good spanking.

David Perell says you should write to get better at writing and you should publish to see if people like it.  He also said that people who like your writing will come to your soapbox and listen.  If they REALLY like your writing, they will tell others and share and next thing you know, you have a community.  

Here’s the dirty part:  If you grow a community, you could end up building things (ideas) to sell to them. 

If you write it, they will come!  “The little world continued to protest that Fulton could never build a steamboat, while the big world flocked to the river banks to see his boat steam by.” (From the 1915 Ad for Cadillac, “Penalty of Leadership”)

https://www.entrepreneur.com/article/290586

Penalty of Leadership (1915)

The intro to Gallagher’s Sledge-O-Matic bit parodies a carney speech (building the tip):  “I have not come here to entertain you, I’ve come here to sell you something!” Rabbit HoleHow do Carney’s work?  This is good for you to know so you can protect yourself against Disney, Cruise Lines, QVC and Timeshare sales.  

If you know the way, you will see the way in all things.

https://www.goodmagic.com/carny/car_a-c.htm

Building and Freezing a Tip:  “You’ve assembled a gaggle of freeloaders, but they’re not a “tip” until they’re paying close and continued attention. “Freezing the tip” is getting them almost immobilized … get them to move closer to see better, making it difficult for anyone to leave because of the tightly-packed crowd. Ward Hall told the Sideshow Central website that “You need to freeze the tip while the talker makes the pitch. The things that work best: daytime, a beautiful girl in a revealing costume holding a big fat snake. At night: fire eating with a fire blast, fire juggling, or even better, a strong freak.””

What sucks for me:  Publishing.  Why?  Low self esteem?  Imposter Syndrome?  Why do you care what I think?  What if you don’t like it?  What If I spell something wrong?  I want oxytocin not cortisol!

Servant Leadership According to Sinek

So, I’m making another run at publishing on the blog as a routine and building one ASQ talk per year.  Some of the writing is codifying things I’ve thought and coached.  Some is curation (like book reviews).  If I read a good book with another way to think about things, I share.  If I read a garbage book, I quietly donate it and move along.

Meanwhile, check out the Learning Leader and the ep with David Perell. And study the way of the Carney. Be safe, enjoy life, write stuff and be fearless.